Senior Product Manager Strategic Payer Marketing- Immunology/Orencia

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At Bristol Myers Squibb, we are inspired by a single vision - transforming patients' lives through science.In oncology, hematology, immunology and cardiovascular disease - and one of the most diverse and promising pipelines in the industry - each of our passionate colleagues contribute to innovations that drive meaningful change. We bring a human touch to every treatment we pioneer. Join us and make a difference.

Senior Product Manager, Strategic Payer Marketing- Immunology/Orencia

This position is responsible for the design and implementation of payer tactics that deliver on the Immunology / Orencia US strategy as defined by the Director, Strategic Payer Marketing, Immunology / Orencia. S/he designs, implements, and monitors metrics for these tactics to be completed in partnership with appropriate matrix colleagues (eg. Brand Marketing, Segment & Value Marketing, Market Research, PReP Team, and BI&A).

Responsibilities:


Drives activities in coordination with Director, Strategic Payer Marketing, Immunology / Orencia on:
Identifying payer and physician insights and validating potential business opportunities
Strategic and operational planning for payer stakeholders aligned to Immunology / Orencia US strategy
Prioritization of payer tactics for Immunology / Orencia business unit
Accountable for payer marketing tactic design and successful implementation in support of Immunology / Orencia US strategy
Identifying critical design elements of planned tactics to accelerate desired behavioral changes
Coordination of operational planning for payer marketing plan and POAs in accordance with overall Immunology / Orencia US strategy
Innovative design of tactics informed by Market Research, BI&A and customer facing VAP and brand teams
Development of tactics accomplished in partnership with VAP & Brand teams, PReP team and external partners
Ownership of tactics accomplished in partnership with PReP team per the PReP process
Roll-out of tactics in partnership with field based teams (eg. Sales, ARMs, AEs) directly or via POA meetings
Lead role in the US VeDT for Orencia. Coordinate a cross function matrix including Value Marketing, HEOR, Medical, and Pricing to identify opportunities and threats, establish desired messaging, and prioritize data generation to create and implement the US payer value platform for Orencia
Lead a broad cross-functional team to gather customer and industry insights and customer-facing team feedback to quickly leverage access & reimbursement opportunities and address challenges
Coordinate and lead efforts with Sales and Brand Team, AEs, BI&A, and Pricing & Contracting to drive pull through targeting, messages and tools to support brand growth
Review all payer-related field communications including serving as brand primary point person for Account Executives and Sales
Manage Op Ex budget to ensure effective execution of tactics are aligned with brand plan


Candidate Specifications:


BA/BS degree or equivalent
4 - 7 years of relevant marketing / brand management experience, customer facing role in Market Access or sales or relevant market access functional experience (eg. Pricing & Contracting, Reimbursement, Policy)
Exceptional interpersonal and communication skills to effectively and efficiently drive performance within a matrix organization, and form strong, productive partnerships
Ability to work across boundaries and partner with various stakeholders to build consensus and achieve results
Experience and knowledge of promotional regulatory processes. Additional competencies include strategic planning, marketing analytics, immunology disease area knowledge, customer / competitive insights and seasoned judgement
Strong analytical skills and ability to think strategically about pricing approaches within a complex access ecosystem / market
Strong business acumen including a solid understanding of healthcare channel funding flow and specialty product value creation
Demonstrated ability to drive execution of key initiatives and meet all deadlines


Preferred Qualifications:


MBA or advanced degree preferred
Strong written and verbal communication skills
Experience translating insights and strategies into effective marketing tactics
Experience working with and leading multi-functional matrix teams to accomplish specific goals
Experience managing external resources, including advertising agencies, market research, and public relations agencies
Experience in negotiating, executing, and implementing contracts
Exceptional aptitude for learning quickly and ability to communicate technical concepts to a wide range of stakeholders
Must have strong ability to prioritize and work effectively in a fast-paced, dynamic environment
Track record of highly ethical and compliant behavior


Around the world, we are passionate about making an impact on the lives of patients with serious diseases. Empowered to apply our individual talents and diverse perspectives in an inclusive culture, our shared values of passion, innovation, urgency, accountability, inclusion and integrity bring out the highest potential of each of our colleagues.

Bristol Myers Squibb recognizes the importance of balance and flexibility in our work environment. We offer a wide variety of competitive benefits, services and programs that provide our employees with the resources to pursue their goals, both at work and in their personal lives.

Company: Bristol-Myers Squibb

Req Number: R1527259_EN

Updated: 2020-07-09 00:00:00.000 UTC

Location: Princeton,New Jersey

Bristol Myers Squibb is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, protected veteran status, pregnancy, citizenship, marital status, gender expression, genetic information, political affiliation, or any other characteristic protected by law.

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