Global Marketing Automation Manager

Profile

Open to 100% Remote or in one of our office locations
(Denver, CO; Ames, IA; Scottsdale AZ; Bozeman, MT; Chicago, IL; Charleston, SC; New York City, NY; Philadelphia, PA; Missoula, MT )
Summary
Global Marketing Automation Manager function is critical to the overall success of the Marketing team. Partnering with the sales and services organization, the Global Marketing Automation Manager develops the strategy for and optimizes the communication journey from brand awareness and lead acquisition to customer engagement. This role is responsible for automating electronic communication, maintaining compliance with global web tracking and email regulations, and administering the handoff and disposition of marketing generated leads via lead scoring logic and tracking all marketing interactions.
Responsibilities
Leads global email marketing strategy, planning, and campaign execution, including: emails, landing pages, forms, automated programs, dynamic content, design, testing, and analysis
Maintains and manages automation system processes, ensuring optimal data quality, lead flows, campaign and activity tracking, sales enablement, and data integrity
Oversees audience segmentation within the automation and CRM systems to align with strategic organizational priorities and sales initiatives, including personas and lifecycle stages (add around nurture strategy and drip campaigns)
Works with internal stakeholders (i.e. sales, marketing, web development, services), to define and prioritize marketing automation, and tracking objectives
Manages best practices for global privacy and email compliance, including GDPR, CAN-SPAM, CASL and regional email laws
Reports on automation and program performance including : email, nurture, drop-off, segmentation, and other key performance metrics
Proactively reviews best practices, trends, and competitive activity; recommends and implements scalable changes to the marketing automation platform
Manages cross-functional, global, and 3rd party relationships
Creates scalable solutions and processes for continued global expansion into new territories and markets, including multi-lingual campaigns and initiatives
What You'll Need
Education
Undergraduate Degree or equivalent combination of education and experience in a related field.
Skills Excellent written, verbal, and presentation skills; comfortable communicating across all levels of an organization
Proven track record of supporting successful demand generation programs with experience in marketing databases, segmentation, email execution and lead processes
Ability to build strong relationships with internal and external business partners, advising on all levels of the organization
Organized and able to meet demands across a global organization
Prevalent sense of customer service
Experience 4 years marketing automation and operations experience
Expert hands-on Marketo experience required
4 years experience with SalesForce required
Strong analytics skills, including ability to translate data to actionable steps for optimization
Strong interpersonal, written and verbal communication skills
Global and localization experience required
HTML knowledge preferred
Travel Minimal travel required
Working Conditions & Physical Requirements Reliable internet access for any period of time working remotely, not in a **MEMBERS ONLY**SIGN UP NOW***. office.
How You'll Be Rewarded
Base Pay Range in Colorado:
$103, 000 - $134, 000
Discretionary bonus typically paid annually
Restricted Stock Units granted at time of hire
401 (k) match
The base pay range represents the low and high end of the hiring range for this job. Actual pay will vary and may be above or below the range based on various factors including but not limited to relevant skills, experience, and capabilities.
#LI-Remote
#LI-Hybrid
Where You'll Work
Our values drive how we work and who we hire. You will see these values ingrained in how we support our customers, work with team members, build our products and in the work environment we've created.
Customer Success
Always delight our customers.
Trust:
Rely on each other.
Integrity:
Do the right thing, every time.
Collaboration:
Share resources and work together.
Innovation:
Keep creating solutions and finding better ways.
Inclusion:
Support a diverse community where we all belong.
Accountability:
Be responsible for your success and failure.
We believe our people are our greatest asset, and our unique culture gives employees the opportunity to make an impact everyday. We give our employees the freedom and resources they need-backed by our culture of collaboration and diverse thought-to continue innovating and breaking new ground. We hire talented people with a wide range of skills and experiences who are eager to tackle some of today's most challenging problems.
At **MEMBERS ONLY**SIGN UP NOW***., you'll enjoy:
Fantastic Benefits:
With coverage starting day one, choose from competitive health, dental, and vision plans on the largest physician networks available.
Casual Dress:
**MEMBERS ONLY**SIGN UP NOW***. has a casual work environment, most people wear jeans to the office.
Involvement:
Ability to participate in Employee Resource Groups, (Women in Tech, Women in Sales, Ethnic Diversity, Veterans, Rainbow (LGBTQ), Remote Employees, Caregiving) Volunteering, Company wide celebrations, and more
Work-life Balance:
We have competitive PTO, VTO and Parental Leave. We encourage employees to spend time enjoying life outside of work.
Learn more about life at **MEMBERS ONLY**SIGN UP NOW***.:
Learn more about benefits:
**MEMBERS ONLY**SIGN UP NOW***. is an Equal Employment Opportunity and Affirmative Action Employer. We believe that great minds think differently. We value diversity of backgrounds, beliefs, and interests, and we recognize diversity as an important source of intellectual thought, varied perspective, and innovation. Employment decisions are made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, veteran status, sexual orientation, gender identity or expression genetic information, marital status, citizenship status or any other protected
characteristic.
**MEMBERS ONLY**SIGN UP NOW***. is committed to working with and providing reasonable accommodations to applicants with disabilities. To request assistance with the application process, please email
**MEMBERS ONLY**SIGN UP NOW***. supports employees in working where they work best - either from an office or remotely from any location within their country of employment. Effective October 18, 2021, proof of COVID-19 vaccination is required to visit any **MEMBERS ONLY**SIGN UP NOW***. office, attend in-person meetings, or travel for business purposes.

Company info

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