Product Research and Insights Manager

Profile

Overview
AARP Services, Inc., founded in 1999, is a wholly-owned taxable subsidiary of AARP. AARP Services manages the provider relationships for and performs quality control oversight of the wide range of products and services that carry the AARP name and are made available by independent providers as benefits to AARP's millions of members. The provider offers currently span health products, financial products, travel and leisure products, and life event services. Specific products include Medicare supplemental insurance; credit cards, auto and home, mobile home and motorcycle insurance, life insurance and annuities; member discounts on rental cars, cruises, vacation packages and lodging; special offers on technology and gifts; pharmacy services and legal services. AARP Services also engages in new product development activities for AARP and provides certain consulting services to outside companies.
ASI Research lead for AARP SOW projects (tracker studies) and primary contact for the ASI Lifestyle line of business.
Responsibilities
Lead, manage, field, and report on deliverables for the AARP SOW (trackers). The trackers currently include: Engagement Awareness, and Retail Discount Incrementality studies.
Develops and manages the overall research plan/agenda for the Lifestyle Line of Business and the Business Development team; develops and manages specific project work plans; develops and manages project budgets; when appropriate, develops requests for proposals, selects vendors, works with procurement on SOWs and contract creation/ renewals/management, and manages work of vendors; oversees the work, delivery, and presentation.
Support the Lifestyle Line of Business (include account managers, strategist, and affiliate marketing) and Business Development in research requests. Advises clients, stakeholders, and senior management on all phases of research, from design of research methodology/use of secondary research resources, to recommendations for action growing from the research findings.
Manages and collaborates on research with broad impact, and synthesizes the complex array of data into clear, actionable insights and recommendations.
Successfully manages complex and conflicting relationships among multiple stakeholders.
Represents ASI's research with external audiences including other departments, AARP, and providers.
Conceptualizes and designs complex research projects and productizable research for providers, including those with high-risk or innovative methodologies, and highly constrained timelines and resources.
Selects the most appropriate data sources or data collection methods that maximize the value and utility of the research across the organization and with the goal of building and aggregating a base of knowledge (SME) around their issues.
Qualifications
Completion of at least a Bachelor's degree (Masters preferred),
in social/behavioral sciences, marketing research or a related discipline and 8 years of progressively more responsible professional experience, including research project leadership, with an emphasis on applied research in area such as survey research, evaluation research, market research, communications research, or demographics. Requires highly technical knowledge of applied research methodologies and issues; strong data analysis and statistical skills.
Must have in-depth understanding of advanced quantitative research methodologies (Conjoint, Cluster, Factor, TURF, Multivariates, Significance Testing, Sample weighting, etc.).
Must have strong understanding of relational databases as well as merging datasets.
Must be proficient in SPSS and must be expert
in developing Power Point presentations/documents.
Must have clear and effective oral and written communication skills, enabling information-sharing and interaction with a broad organizational distribution, including executive management and external partners/providers.
Must be able to create in-depth analytical conclusions from results collected and link those findings with the strategic direction and goals of the organization.
Must be able to work in a fast-paced environment, build consensus with peers and management, market ideas and influence decision making among key stakeholders.
Flexible Work Arrangement (FWA)
AARP observes Mondays and Fridays as telecommuting workdays, except for essential functions. Telework and telecommuting can only be done within the United States and its territories.
Compensation and Benefits
AARP offers a competitive compensation and benefits package including a 401(k); 100% company-funded pension plan; health, dental, and vision plans; life insurance; paid time off to include company and individual holidays, vacation, sick, caregiving, and parental leave; performance-based and peer-based recognition; tuition reimbursement; among others.
Equal Employment Opportunity
AARP is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture. AARP does not discriminate on the basis of race, ethnicity, religion, sex, color, national origin, age, sexual orientation, gender identity or expression, mental or physical disability, genetic information, veteran status, or on any other basis prohibited by applicable law.

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