Sr. Marketing Analyst Bootcamps

Profile

u003cp class=p2\u003eu003cstrongu003eWhat We’re Looking For:u003c/strongu003eu003c/pu003enu003cp class=p2\u003eThe Sr. Analyst, Digital Marketing Strategy and Analysis is responsible for the monthly digital marketing budget and projected return on investment across high-impact programs and verticals (similar degrees offered across multiple partners, e.g. MBAs). The Senior Analyst, Marketing Strategy and Analysis will be directly responsible for managing up to $2.5M in marketing spend per month across the total portfolio of paid tactics (Facebook, LinkedIn, Partnerships, etc.). This role has ownership of optimizing the health of programs within purview against KPI’s and is responsible for driving innovation and problem solving for programs and verticals.u003c/pu003enu003cp class=p1\u003eu003cstrongu003eResponsibilities Include, But Are Not Limited To:u003c/strongu003eu003c/pu003enu003culu003enu003cli class=p1\u003eAnalysis:u0026nbsp;nu003culu003enu003cliu003ePerforms analysis for high-impact programs/verticals to assess and drive portfolio health, performance, and execution against KPI’su003c/liu003enu003cliu003eAccountable for proactively problem solving on key program/vertical challengesu003c/liu003enu003cliu003eUses strong understanding of program audience segmentation to drive growthu003c/liu003enu003cliu003eActively identifies and executes testing with clear hypothesis and learning agendau003c/liu003enu003cliu003eUses statistics and analytical methods to strategically approach programs within scopeu003c/liu003enu003c/ulu003enu003c/liu003enu003c/ulu003enu003culu003enu003cli class=p1\u003ePlanning and Execution:nu003culu003enu003cliu003eOwns program budget and marketing tactic management for high-impact programs/verticalsu003c/liu003enu003cliu003eCreates and soundly articulates monthly marketing plan to leadership featuring both short-term and long-term strategic thinkingu003c/liu003enu003cliu003eSoundly speculates upon projected conversion of paid tactics and likely ROI of marketing spend for programs/verticals within scopeu003c/liu003enu003cliu003eIdentifies and executes upon strong/weak spend opportunities with limited direction from managementu003c/liu003enu003cliu003eDynamically and impactfully updates marketing plan using real-time datau003c/liu003enu003c/ulu003enu003c/liu003enu003c/ulu003enu003culu003enu003cli class=p1\u003eProject Management:nu003culu003enu003cliu003eResponsible for successful and timely completion of both BAU and high-impact projects including new program launches through collaboration with Manageru003c/liu003enu003cliu003eGo-to owner of 1 or more business-critical projectsu003c/liu003enu003cliu003eInfluences other teams to deliver projects critical to program growth or healthu003c/liu003enu003c/ulu003enu003c/liu003enu003c/ulu003enu003cp class=p1\u003eu003cstrongu003eThings That Should Be In Your Background:u003c/strongu003eu003c/pu003enu003culu003enu003cli class=p1\u003e2 years of experience in digital marketing and lead generation (preferred).u003c/liu003enu003cli class=p1\u003e3 years of experience in quantitative analytics.u003c/liu003enu003cli class=p1\u003eExperience working with media engines, such as Adwords, web analytics tools, such as Google Analytics, and data visualization tools, such as Tableau preferred.u003c/liu003enu003cli class=p1\u003eBachelor’s degree (business or mathematics degree preferred).u003c/liu003enu003cli class=p1\u003eKeen interest in and prior experience in digital marketing.u003c/liu003enu003cli class=p1\u003eAdept at problem solving and can balance strategic thinking with analytical skills.u003c/liu003enu003cli class=p1\u003eAdvanced knowledge of Excel and familiarity with SQL and databases.u003c/liu003enu003cli class=p1\u003eStrong work ethic and doesn’t accept complacency.u003c/liu003enu003cli class=p1\u003eDemonstrates proactive thinking – always seeking ways to do something better.u003c/liu003enu003c/ulu003enu003cp class=p1\u003eu003cstrongu003eOther Attributes That Will Help You In This Role:u003c/strongu003eu003c/pu003enu003culu003enu003cli class=p1\u003eFamiliarity with CRM (Salesforce).u003c/liu003enu003cli class=p1\u003eFamiliarity with R and Python.u003c/liu003enu003cli class=p1\u003eExperience with user experience testing and optimization.u003c/liu003enu003c/ulu003enu003cp class=p2\u003eu003cstrongu003eAbout 2U Inc. (NASDAQ: TWOU)u003c/strongu003eu003c/pu003enu003cp class=p2\u003eAt 2U, we power world-class online education and in-person boot camps. Going beyond traditional learning management systems, we use tech, people, and data to help top universities transform in the digital era—and eliminate the back row in higher ed. We support lifelong learning which means thinking beyond a single degree. It means finding ways for students to gain the skills they need to change careers, evolve their expertise, and meet the challenges of the changing world head-on. We help universities fill those needs—developing new digital education technologies and offerings capable of supporting students at different points in their lives. Whether they need a simple refresher, to learn something new, or to change their career trajectories completely, our university partners are there to help them succeed.Together with our partners, 2U has positively transformed the lives of more than 150,000 students and lifelong learners. **MEMBERS ONLY**SIGN UP NOW***.. has acquired and integrated two companies broadening our portfolio of education offerings into short courses with GetSmarter and boot camps with Trilogy. This role supports our [Select one: 2U OR GetSmarter OR Trilogy] line of business.u003c/pu003enu003cp class=p2\u003eu003cstrongu003eAbout Trilogyu003c/strongu003eu003c/pu003enu003cp class=p2\u003eTrilogy Education, a brand of 2U Inc., partners with the best universities in the world to create and manage skills-based instructional programs (boot camps) to provide training for today’s workers with tomorrow’s skills.u0026nbsp;u003c/pu003enu003cp class=p2\u003eu003cstrongu003e2U Diversity and Inclusion Statementu003c/strongu003eu003c/pu003enu003cp class=p2\u003eAt 2U, we are committed to creating and sustaining a culture that embodies diverse walks of life, ideas, genders, ages, races, cultures, sexual orientations, abilities and other unique qualities of our employees. We strive to offer a workplace where every employee feels empowered by the ways in which we are different, as well as the ways in which we are the same.u0026nbsp;u003c/pu003enu003cp class=p2\u003eu003cstrongu003eBenefits u0026amp; Cultureu003c/strongu003eu003c/pu003enu003cp class=p2\u003eWorking at 2U means working with individuals that are passionate and mission driven. We collaborate on tough problems to deliver the best outcomes for our partners, students, and each other. You will find team members working together in our open office spaces, gathered in the kitchen grabbing a snack, or taking a break in our game rooms.u003c/pu003enu003cp class=p2\u003e2U offers a comprehensive benefits package:u003c/pu003enu003culu003enu003cli class=p2\u003eMedical, dental, and vision coverageu003c/liu003enu003cli class=p2\u003eLife insurance, disability and 401(k)u003c/liu003enu003cli class=p2\u003eUnlimited snacks and drinksu003c/liu003enu003cli class=p2\u003eTuition reimbursement programu003c/liu003enu003cli class=p2\u003eGenerous paid leave policies including unlimited PTOu003c/liu003enu003cliu003eAdditional time off benefits include: volunteer days, parental leave, and a company-wide winter break from Christmas through New Years!u003c/liu003enu003c/ulu003enu003cp class=p2\u003eTo learn more, visit 2U.com. #NoBackRowu003c/pu003enu003cp class=p2\u003eNote: The above statements are intended to describe the general nature and level of work performed by individuals assigned to this position, and are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required. All employees may be required to perform duties outside of their normal responsibilities from time to time, as needed.u003c/pu003enu003cp class=p2\u003e2U is an equal opportunity employer that does not discriminate against applicants or employees and ensures equal employment opportunity for all persons regardless of their race, creed, color, religion, sex, sexual orientation, pregnancy, national origin, age, marital status, disability, citizenship, military or veterans’ status, or any other classifications protected by applicable federal, state or local laws. 2U’s equal opportunity policy applies to all terms and conditions of employment, including but not limited to recruiting, hiring, training, promotion, job benefits, pay and dismissal.u003c/pu003e}

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