Direct Marketing Analytics Analyst Remote or in-office

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Job Information
Cuna Mutual
Direct Marketing Analytics Analyst (Remote or in-office)
in
Madison
Wisconsin
This position is responsible for using analytical skills for direct marketing campaign selection, performance analysis, forecasting, planning and identifying and solving problems affecting our campaigns for one or more insurance product line. The analyst utilizes strong business acumen and analysis skills to understand and quantify the steps required, impacts, and benefits associated with marketing campaigns, process, rules, policy, etc to impact performance.
The analyst is responsible for investigating direct marketing campaign performance, identifying and evaluating options for improving direct marketing efforts, defining requirements and ensuring the effective use of information in meeting the needs of the business.
Business Domain Analysis
Utilizes knowledge in specific business domain(s) and industry to provide operating context for analysis and business problem solving.
Frames and structures cross-departmental problems with minimal supervision
Understanding and support of core metrics and key performance indicators for business, leading and lagging indicators and related historical performance
Viewed as analytics resource in specific business area(s)
Business Reporting, & Business Intelligence
Collect, manipulate and analyze datasets
Understands key business drivers; uses this understanding to accomplish own work
Manages own workload and occasionally provides informal guidance to colleagues with less experience
Solves problems in straightforward situations; analyses possible solutions using technical experience, judgment and precedents within level of authority
Impacts quality of own work and the work of others on the team; works within guidelines and policies
Utilizes standard formulas and methods as are common in the industry and relevant to the current data in all phases (collection, analysis, reporting)
Communications
Contributes to change initiatives by suggesting ways to clarify ambiguity
Explains complex information to others in straightforward situations
Prepare reports or visualizations: graphs, charts, dashboards
Serve as a liaison between internal and external technical and business groups.
Use reports and analyses to help management make decisions and set goals
Champion relevant data/information to appropriate users in an organization and monitor for usage/relevance/quality feedback.
The above statement of duties is not intended to be all inclusive and other duties will be assigned from time to time.
Job Requirements:
BS in Mathematics, Economics, Computer Science, Statistics, or related field.
3 years’ data analysis experience in applicable business domain
Business Domain Skills
Strong business acumen and analysis skills to understand and quantify the steps required, impacts, and benefits associated with implementing or changing business process, rules, policy, etc to impact performance
Ability to identify relationships in data, changes and trending over time
Familiarity with how the business works and how it is executed (People, Process and Technology)
Familiarity of applicable business concepts, processes, and systems for business domain
Data Skills
Works with basic tools such as excel to operate on data
Basic SQL proficiency
Basic SAS proficiency
Ability to get data into and out of tools (basic ETL)
Data Knowledge
Awareness of where specific business unit or data domain information is housed within the enterprise (e.g. EDW, BIDW, data-marts, etc.)
Awareness of how data is modeled for a specific business unit or data domain
Understands basic data modeling concepts/techniques
Basic knowledge of business KPI’s and or relevant data that impacts business units
Understands conceptual model design
Reporting & BI
Basic understanding of BI applications (Tableau, PowerBI, BO, etc.)
Ability to leverage existing applications such as Excel to produce actionable reports
Ability to incorporate relevant data (KPI’s) into cohesive and comprehensive reports
Communications
Ability to communicate (written & verbal) with internal team regarding tasks / assignments
#LI-SS
#LI-Remote
Compensation may vary based on the job level, your geographic work location, position incentive plan and exemption status.
Base Salary Range:
$74,300.00 - $111,500.00
**MEMBERS ONLY**SIGN UP NOW***.’s insurance, retirement and investment products provide financial security and protection to credit unions and their members worldwide. As a dynamic and growing company, we strive to create a culture of performance, high standards and defined values. In return for your skills and contributions, we offer highly competitive compensation and benefit packages, significant professional growth, and the opportunity to win and be rewarded.
Please provide your Work Experience and Education or attach a copy of your resume. Applications received without this information may be removed from consideration.
Accommodation Request
At **MEMBERS ONLY**SIGN UP NOW***. we believe in fostering an inclusive environment where everyone can bring their best self and thrive.​ If application or interview process accommodations are needed please notify us at **** .
We're a leading insurance, financial services and technology company focused on helping people achieve financial security through all life stages. We offer consumer and commercial insurance, retirement and investment solutions; and business solutions including data and analytics, lending capabilities and marketing services.
Discover for yourself the difference we can make for you.

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