Global Senior Director Consumer Direct Marketing Kids

Profile

WHAT YOU BRING:


10 years of experience in Brand Management and Marketing, deep understanding of youth culture and the kids consumer and media landscape. Proven ability to drive and deliver results. Proven ability to collaborate in high profile cross-functional environment and the ability to build, develop and inspire teams.

Bachelor Degree in Marketing/Business or related field or a combination of education, experience and training. Marketing/Business/Process Leader or Industry experience preferred.

Expertise through the lens of digital engagement, content and narrative building for kids & adults both on and off platform is also preferred.

Proven experience leading and uniting a team of diverse channel and content marketers towards a shared vision while driving efficient outcomes for brand and business.

Proven experience leading & planning consumer-centric, integrated marketing campaigns across channels – paid, owned, earned – online and off.

Proven experience connecting brand concepts into marketing journeys that drive impact, relevance and ultimately, action across engagement, sport activity and commerce.

Fluent/proficient in full-funnel analytics, able to harness consumer data to connect inputs to outputs across marketing channels to drive efficient & effective marketing investment decisions.

A consumerist with proven ability to deeply understand consumer behavior (connecting multiple data-led inputs) to zero-in on insights and opportunities that can translate into relevant marketing activities that drive personalized impact, emotional connection, engagement and action.

Proven experience connecting Content Strategy with Mar Tech & Ad Tech tools to enhance reach and relevance of marketing.

Proven experience connecting marketing activities to the consumer lifecycle, driving retention/LTV.

Proven experience connecting global and geography level brand and business objectives to ensure teams are producing dedicated work.

A people-first mentality that will support the continued growth & development of your team

A deep passion for building a world where all kids can play.


LEADERSHIP COMPETENCIES:


Grow Yourself. You constantly push yourself to learn, expand and grow through a curious and infinite attitude.

Instills Trust. You listen, understand and collaborate. Always embracing diverse points of view.

Acts with Courage. You take informed risks and showcase a bold, creative and innovative approach.

Grow Together. You focus first and foremost on helping your team grow by investing time in them and advancing the common objectives.

Fosters Effective Teamwork. You are a driver of collaboration with a process oriented mentality and finding ways to drive efficient work.

Values Differences. You understand and prioritize the value of diversity in is most vast definition. You listen and amplify every voice.

Embraces and Leads Change: You embrace personal change, drive organizational change and operate effectively, even when things are not certain or the way forward is not clear.

Grow the Business. You think as an enterprise leader, always making decisions based on our strategic priorities and aiming to grow our brand and business.

Thinks Strategically. You envision a future that doesn’t exist. You translate consumer insights into opportunities that can be converted into clear strategic direction.

Communicates Vison & Purpose: You painting a compelling picture of the vision and strategy that motivates others to action.

Cultivates Innovation. You are a driver of learning agility, encouraging failure in pro of progress and learning. You embrace disruption to create.


#LI-KP1

The Global Brand Marketing function is responsible for unlocking our ability to serve the athlete* holistically across the spectrum of performance, lifestyle & play.

Our goal is to know & serve athletes* motivations & needs, so we can unlock the power of sport for every athlete and future athlete*!

WHO WE ARE LOOKING FOR:

We’re looking for a Global Consumer Direct Marketing Senior Director for the Kids team who will champion innovative thinking, collaboration, and partnership. They will be an experienced, empowering mentor that contributes to positive team culture and builds opportunities for team and individual development, recognition and reward. The Kids offense serves two consumer groups: Gen Alpha (the consumer) and adults (the member).

They will set the long-term Global Consumer Marketing Vision & defines the Global Seasonal Marketing Plan for Kids across the full ecosystem of paid, owned and earned channels online and off – inclusive of Direct digital, retail, media, and connected partners. Taking concepts created for the brand based on business and engagement needs, the Senior Director will define the mix (how many objective/intent), shape (“what” is being marketed) and scope (size of investment) of marketing campaigns required across the full funnel to drive the most important brand and business outcomes for the season on behalf of the Consumer Construct Brand/Business and in service to the athlete*. Examples include Brand Moment Campaigns, Product Launches and Consumer Engagement Programs. This role is accountable for key Kids Consumer Marketing KPI’s for their respective full-funnel scorecards – Reach, Traffic, Acquisition, Consumer/Member Engagement, & C/S/R Marketing ROI

WHAT YOU WILL WORK ON:


Contribute towards driving a culture of mentorship across the extended team by mentoring and developing teammates, in a manner that is inclusive, inspiring, and consistent with Nike’s Brand Values, DEI Principles and Corporate Guidelines.

Lead and drive end-to-end go to marketing plans to serve the consumer from ideation to execution in partnership with key team members across the organization. Co-ordinating across teams to drive efficiency alignment.

Work in a consumer-led, end-in-mind manner to determine the elements that will deliver our offering through ideas across the online to offline consumer landscape, while developing new and emerging methods of engaging with consumer, ensuring the work is inspiring, impactful, and innovative.

Drive digital engagement, content and narrative building for kids & adults both on and off platform.

Partner with the Sr. Director of Men’s & Women’s teams to ensure kid and adult integration into relevant plans with consistency.

Working with inputs from Global Brand Management, Owned Platforms, Media & Marketing Insights and GEOs to deliver: Seasonal Marketing Architecture (defining prioritized mix of marketing activities and investments that drive full-funnel outcomes across all marketing channels (O2O) inclusive of the role of new/existing Mar/Ad-Tech capabilities for GEO alignment at GGP), Seasonal Consumer Marketing Plan & Resulting Asset Brief (defining “how” Nike will show up across the 13 weeks of a season for Kids, including content/assets in context of the cross-channel consumer journeys adopted in GEOs) and Full Funnel Scorecard (Seasonal Marketing critical metric scorecard that benchmarks and tracks inputs/outputs across the full funnel and member lifecycle unique for M/W/K – GEO roll-up)

Drive teams to ensure we deliver against consumer marketing KPIs: Global Adoption of strategy (objectives and outcomes) via the marketing architecture, GEO Adoption and Publishing of assets including tagging and Measurement

Drive teams to ensure we deliver a full-family offering via consistent collaboration with Men’s, Women’s and Brand defining teams.


WHO YOU WILL WORK WITH:

As the Global Consumer Direct Marketing Sr. Director for Kids, you will report directly into the Global VP Consumer Direct Marketing.

You will lead a team of Global CDM Directors, Managers and Specialists across digital, retail, and visual merchandising, who alongside you, will collectively build the future of Kids through a unified plan.

You will work daily within the core Kids Consumer Direct Marketing, Brand Management, and Brand Creative teams. You will frequently be collaborating with teammates across the consumer construct in the Men’s, Women’s and Brand Defining, Athletes & Purpose brand management teams, to build a more comprehensive approach to serve Athletes* more holistically and broadly.

You will also collaborate and partner with the following key team members


Brand Creative

Geo CDM Teams

Geo Kids Sr. Brand Directors & teams

Kids Product Merchandising

Nike Direct Digital Commerce

Brand Planning

Insights

Kids Cross Functional Operations

Men’s and Women’s Consumer Marketing

Integrated Media

Communications

Sports Marketing

Catalyst Marketing

GEO Consumer Construct VPs/Sr. Directors/Directors

Kids Global GMs/VPs & Leadership Teams.


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