Exclusive Brand Owner

Profile

GENERAL SUMMARY

 
Responsible for building Exclusive Brands across all product categories for DSW Inc for their respective brand. Operates as the brand ambassador with extensive customer and product knowledge to develop clear Brand DNA. The Brand Owner works through customer insights, product development, design and marketing to ensure that the brand is prominent in the minds of the consumer and the organization. Leads and supports development during all aspects of product life cycle from concept to design through production to delivery. The Brand Owner is responsible for developing the exclusive brand strategy, promoting brand growth, creating and implementing brand plans, and using a variety of data to drive sales and profitability. The role will focus on achieving brand business objectives in the short / long term and will be primarily responsible for assortment, design, strategy, marketing and will achieve results in partnership with merchandising, marketing, e-commerce, and sourcing/production.
 

REPORTS TO:SVP, Exclusive Brands

 

ESSENTIAL DUTIES & RESPONSIBILITIES
• Develops clear brand DNA for assigned brands across all categories; communicates clearly to Design, Marketing, Digital and Buying teams
• Builds and owns Long Range Plans for brand growth and defines clear path for execution
• Develop and achieve business goals, partnering with the various functional teams to devise creative and strategic solutions to drive growth
• Adjusts product development needs based on current brand and national brand selling performance and analytics
• Creates Seasonal Category Architecture Roadmap to support brand's strategic objectives in partnership with planning
• Analyzes customer insights and trend information and ensure design is consistent with represented brands
• Studies domestic and exclusive brand competition internally and externally and adapts assortment or brand marketing accordingly
• Researches market trends and patterns competitors to identify trend distortions; recognizes opportunities to drive fashion and maintain value
• Leads and manages content for development meetings; sketch, proto review, style review, and handover
• Work closely with retail teams to ensure that assortments and styles are placed and merchandised according to strategy; recommend additional product to expand market-share and brand positioning
• Influences line building development in partnership with merchandising and sourcing partners to ensure brands are a blend of newness and past success
• Works with retail partners to ensure brand messaging is consistent with brand voice

 

REQUIRED SKILLS
• Experience managing and working collaboratively across brands and functions
• Experience in driving and delivering projects and strategic brand programs
• Experience in providing clear actionable strategic insights with the business
• Experience working with key stakeholders, balancing competing interests and needs across the organization to arrive at a clear vision, communicating effectively and aligning various partners along the way
• Experience developing a global product strategy that is consistent with the brand values and design aesthetic
• Knowledge of product development calendar timelines / deliverables
• Action and results oriented: Track record of developing work which is fact-based, focusing on actionable recommendations and outcomes. Proven record of strong follow through
• A proven leader with a track record of achieving positive financial results and building best in class teams
• Must be solution oriented and action quickly
• Must be highly organized and detail oriented
• Must have strong verbal and written communication skills
• Ability to articulate a point of view and offer feedback
• Eager to learn a new area of the business
• Domestic Travel Required; International travel may occur

 

REQUIRED EXPERIENCE
• Experience managing and working collaboratively across brands and functions
• Experience in driving and delivering projects and strategic brand programs
• Experience in providing clear actionable strategic insights with the business
• Experience working with key stakeholders, balancing competing interests and needs across the organization to arrive at a clear vision, communicating effectively and aligning various partners along the way
• Experience developing a global product strategy that is consistent with the brand values and design aesthetic

 

PREFERRED QUALIFICATIONS

• 8+ years buying/merchandising/strategy experience in Apparel/Footwear/Accessories industries

 

EDUCATION
• Bachelors Degree, Business administration or MBA
 

Company info

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