Salary
$8-15
Location
Miami, FL, United States
Posted on
Aug 25, 2020
Profile
CRO/COPYWRITER needs to create 4 highly converting product description TEMPLATES for ecom to use.
The deliverable would be 4 highly converting product description templates that our copywriters/graphic designers can use to build our product descriptions. Mentioning step by step what we need to tell where and what the intention behind it is. Our copywriters/graphic designers would need to see the template and understand what they need to write or create so that it converts like hell.
I am looking for an extremely skilled copywriter/graphic designer/ CRO specialist. Someone who already tested out multiple things for ecommerce so that this person knows how to have a product description structured so it converts like crazy.
Here is an example of a first piece of one of our templates:
PART 1: PRODUCT NAME
The title is very important and should immediately arouse the clients interest. Respond to the emotional or physical pain the customer experiences and how the product will solve this.
The title consists of 2 parts: the first part is the name of the product ™. This is preferably an English name and should be written to each other. All the words also need to have a capital letter in the beginning. After the first title name we will need to hit the biggest benefit/emotion/pain point of the customer in 4/5 words.
Example when hitting the emotions/biggest benefit or pain point:
Burfection™ - Always A Perfect Burger
Burfection™ - Top Class burgers In Seconds
Burfection™ - Delicious Burgers Without Effort
These are WRONG examples and in parentheses why it is wrong:
Bur fection™ - Perfect Burger Press (Product name not written together)
Burfection™ No product description)
Burfection™ The best way to make the tastiest burgers (Product description far too long)
Burfection™ - perfect burger press (Product title does not have capital letters
PART 2: HEADING PARAGRAPH 1 – Heading 2 in shopify
The heading above paragraph 1 is one of the main points of the product description. The heading should name the BIG pain point and remove it in 1 sentence. Here you choose powerful words such as: The ultimate way to [ the biggest pain point], The answer to [ the biggest pain point], Never again [ the biggest pain point]. By reading the heading, people should immediately feel that they MUST have this product. With this heading we would also need to try to trigger emotions of the customer. A customer will buy a product with emotion 80% of the time. That’s why you always need to think of hitting an emotion with almost every sentence.
| No more uneven and tasteless hamburgers! (It names the BIG pain point and takes it away by The ultimate way)
These are wrong examples and in parentheses why it is wrong:
The best tool to make hamburgers! (No pain point is mentioned. It only says something about the product
Do you want the finest hamburgers? (A question is asked and people still dont know what the product can do for them)
PART 2.5: PARAGRAPH 1
After this heading you would need to type a a paragraph from 5 to 8 sentences explaining the biggest pain point or benefit of the product. This sentence would need to take the attention of the customer..
Example:
Would you like to get perfect eyebrows from home? Now you can get the eyebrows of your dreams with the BrowFection™ - Trimmer For Perfect Eyebrows! This unique device helps you achieve the perfect shape by subtly touching up! With its hypoallergenic, 18k gold plated head it is soft and suitable for all skin types. Use every day for the immediate and painless removal of unwanted eyebrow hair. Its compact size makes it easy to take anywhere!
NOW INSERT A GIF
AND SO ON AND ON. you would need to create these templates with your knowledge of conversion and what works and what does not work.
Skills:
Copywriting
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