Senior Digital Marketing Specialist

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Aon is looking for a Senior Digital Marketing Specialist! This role is classified as 'Hybrid' which will allow you to work from one of these office locations, New York, Atlanta, Boston, or Chicago. Your future role at Aon:This is a new position in our Marketing and Communications function reporting to Aon's Head of Digital Performance. You will have the opportunity to become a key resource within our Digital Marketing Center of Excellence (CoE) for enabling the delivery of high-performance programs on key digital marketing channels, including paid social, paid search, and organic social media, especially LinkedIn.  You will also support digital marketing strategy leads to embed governance and best practice methodologies into Aon’s regional marketing campaigns and programs. You will work with partners across Marketing and Communications CoEs to help their teams activate programs effectively and improve how Aon shows up on digital channels.Job Responsibilities: Provide day-to-day governance of key digital marketing channels, including monitoring and handling on-channel issues, managing access administration across platforms, and administering technical guidance.Develop and maintain repositories of digital marketing standard methodologies, resources, and governance to be scaled across the organization including SOPs, processes and workflows, policies, training, and capabilities.Systematically collect and document findings and recommendations across key campaigns and programs and provide colleagues and stakeholders with education and insights on best practices and how to optimize digital performance.Maintain robust measurement and analytics framework to understand the health and performance of digital marketing channels and programs. Work with vendors and agencies to discover and assess emerging digital marketing trends and best processes to drive strategic recommendations and evolve key channels.Qualifications:Experience carrying out strategies and reporting across organic social and paid marketing channels and tactics, including organic social, paid social, paid search, display advertising.Functional knowledge of key digital marketing tools and platforms including LinkedIn, Facebook Business Manager, Twitter, Instagram, YouTube, Google Ads, and Hootsuite preferred. Google Analytics, Eloqua, Asana, Monday.com, and Hive9 experience a plus.Google Ads Certification and/or Google Analytics Certification a plus. Hubspot certifications (or similar) such as Digital Marketing, Social Media Marketing, Digital Advertising Certifications a plusHow we support our colleagues In addition to our comprehensive benefits package, we encourage a diverse workforce. Plus, our agile, inclusive environment allows you to manage your wellbeing and work/life balance, ensuring you can be your best self at Aon. Furthermore, all colleagues enjoy two “Global Wellbeing Days” each year, encouraging you to take time to focus on yourself. We offer a variety of working style solutions, but we also recognize that flexibility goes beyond just the place of work... and we are all for it. We call this Smart Working! Our continuous learning culture inspires and equips you to learn, share and grow, helping you achieve your fullest potential. As a result, at Aon, you are more connected, more relevant, and more valued.Aon values an innovative, diverse workplace where all colleagues feel empowered to be their authentic selves. Aon is proud to be an equal opportunity workplace.  Aon provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, creed, sex, sexual orientation, gender identity, national origin, age, disability, veteran, marital, domestic partner status, or other legally protected status. Aon is committed to a diverse workforce and is an affirmative action employer. People with criminal histories are encouraged to apply.  We provide individuals with disabilities reasonable accommodations to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment in accordance with applicable law. Please contact us to request an accommodation on **** Nothing in this job description restricts management's right to assign or reassign duties and responsibilities to this job at any time. #LI-RW1#LI-Hybrid  2516962,qualifications:UNAVAILABLE,responsibilities:Aon is looking for a Senior Digital Marketing Specialist! This role is classified as 'Hybrid' which will allow you to work from one of these office locations, New York, Atlanta, Boston, or Chicago. Your future role at Aon:This is a new position in our Marketing and Communications function reporting to Aon's Head of Digital Performance. You will have the opportunity to become a key resource within our Digital Marketing Center of Excellence (CoE) for enabling the delivery of high-performance programs on key digital marketing channels, including paid social, paid search, and organic social media, especially LinkedIn.  You will also support digital marketing strategy leads to embed governance and best practice methodologies into Aon’s regional marketing campaigns and programs. You will work with partners across Marketing and Communications CoEs to help their teams activate programs effectively and improve how Aon shows up on digital channels.Job Responsibilities: Provide day-to-day governance of key digital marketing channels, including monitoring and handling on-channel issues, managing access administration across platforms, and administering technical guidance.Develop and maintain repositories of digital marketing standard methodologies, resources, and governance to be scaled across the organization including SOPs, processes and workflows, policies, training, and capabilities.Systematically collect and document findings and recommendations across key campaigns and programs and provide colleagues and stakeholders with education and insights on best practices and how to optimize digital performance.Maintain robust measurement and analytics framework to understand the health and performance of digital marketing channels and programs. Work with vendors and agencies to discover and assess emerging digital marketing trends and best processes to drive strategic recommendations and evolve key channels.Qualifications:Experience carrying out strategies and reporting across organic social and paid marketing channels and tactics, including organic social, paid social, paid search, display advertising.Functional knowledge of key digital marketing tools and platforms including LinkedIn, Facebook Business Manager, Twitter, Instagram, YouTube, Google Ads, and Hootsuite preferred. Google Analytics, Eloqua, Asana, Monday.com, and Hive9 experience a plus.Google Ads Certification and/or Google Analytics Certification a plus. Hubspot certifications (or similar) such as Digital Marketing, Social Media Marketing, Digital Advertising Certifications a plusHow we support our colleagues In addition to our comprehensive benefits package, we encourage a diverse workforce. Plus, our agile, inclusive environment allows you to manage your wellbeing and work/life balance, ensuring you can be your best self at Aon. Furthermore, all colleagues enjoy two “Global Wellbeing Days” each year, encouraging you to take time to focus on yourself. We offer a variety of working style solutions, but we also recognize that flexibility goes beyond just the place of work... and we are all for it. We call this Smart Working! Our continuous learning culture inspires and equips you to learn, share and grow, helping you achieve your fullest potential. As a result, at Aon, you are more connected, more relevant, and more valued.Aon values an innovative, diverse workplace where all colleagues feel empowered to be their authentic selves. Aon is proud to be an equal opportunity workplace.  Aon provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, creed, sex, sexual orientation, gender identity, national origin, age, disability, veteran, marital, domestic partner status, or other legally protected status. Aon is committed to a diverse workforce and is an affirmative action employer. People with criminal histories are encouraged to apply.  We provide individuals with disabilities reasonable accommodations to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment in accordance with applicable law. Please contact us to request an accommodation on **** Nothing in this job description restricts management's right to assign or reassign duties and responsibilities to this job at any time. #LI-RW1#LI-Hybrid ,skills:UNAVAILABLE,workHours:UNAVAILABLE,jobBenefits:UNAVAILABLE,datePosted:2022-09-14T01:03:00 0000,employmentType:FULL_TIME,educationRequirements:UNAVAILABLE,salaryCurrency:USD,baseSalary:{@type:MonetaryAmount,currency:USD,value:{@type:QuantitativeValue,value:0,minValue:0,maxValue:0,unitText:YEAR}},validThrough:2023-09-14T01:04:01.000Z,industry:UNAVAILABLE,hiringOrganization:{@type:Organization,name:Aon Corporation,sameAs:****York,addressRegion:New York,streetAddress:165 BroadwaynOne Liberty Plaza,postalCode:10006,addressCountry:United States}}}

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