Marketing/communications Specialist

Profile

Marketing/communications Specialist
The candidate will draft press releases, case descriptions, case updates, marketing emails, social media posts and more, Draft text for firm resume, RFPs and B2B/B2C materials adapting to firm’s tone for different audiences. Website content management. Maintain best practices for SEO, use targeted keywords. Update content and A/B test monthly e-newsletter. Build, edit and A/B test high-converting landing pages. Build, edit and A/B test marketing emails. Build and manage acquisition forms in firm’s custom client portal app and Jotform. Build lists for email marketing, HTML/CSS a plus. Bachelor’s degree in journalism, communications, marketing or related field are required. Minimum five years in professional marketing environment. Demonstrated performance in drafting internal and external communication, legal-related a plus. SEO best practices, HTML tag hierarchy. Microsoft Outlook, Excel, Word, Powerpoint. Adobe Creative Suite, including Photoshop, Dreamweaver and InDesign experience a plus. Excellent interpersonal, organizational, planning, verbal and written communication skills. Ability to work collaboratively in a team environment with internal and external contacts at all levels. Ability to work independently, shift focus, meet deadlines, adapt to changing priorities, and maintain patience in high pressure situations. Must manage highly confidential information with professionalism and unquestionable integrity. Legal background a plus.

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