Senior Marketing Manager Strategic Marketing Initiatives - Credit amp Risk Solutions

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Senior Marketing Manager, Strategic Marketing Initiatives - Credit & Risk Solutions
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Senior Marketing Manager, Strategic Marketing Initiatives - Credit & Risk Solutions
S&P Global
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Details
Posted:
01-Mar-22
Location:
New York, New York
Type:
Full Time
Salary:
Open
Internal Number:
13876560
S&P Global Market Intelligence
The Role:
Senior Marketing Manager, Strategic Marketing Initiatives - Credit & Risk Solutions
The Grade:
11A (Internal Use Only)
The Location:
New York, New York
The Team:
You will join a creative and enthusiastic global Strategic Marketing Initiatives (SMI) - Credit & Risk Solutions team responsible for generating qualified leads for new business and driving engagement and upsell opportunities with current customers.
We achieve this through building clear and consistent messaging that is focused on customer workflow and delivering this to market through robust, integrated marketing campaigns that comprise a diverse mix of channels including, but not limited to, digital (social, email, advertising) events, strategic partnerships, and sales enablement. We also look for ways to create outstanding and innovative campaigns constantly.
We strive to put the customer at the center of everything we do and communicate the full value of our offerings based on their specific needs.
Collaboration across our global team and internal stakeholders is critical to our success. Therefore, we encourage effective and efficient communications to share information and promote transparency across the organization.
The Impact:
The Senior Marketing Manager position is critical to driving the success of the SMI - Credit & Risk Solutions team and will have direct alignment to all relevant client segments and other SMI teams while working with the broader marketing and operations teams to work towards common goals.
Senior Marketing Managers provide critical strategic support to the Associate Director in developing the annual marketing plan and subsequent campaign plans, plus implementing various marketing activities to drive lead generation and engage customers in line with business priorities and targets. Senior Marketing Managers will also play a critical role in stakeholder management, working closely with Product and Commercial leads, using these relationships to build a solid understanding of our business line priorities, solutions, go-to-market strategies, global competitive landscape, customers, and target persona workflows.
The Senior Marketing Manager will also have line-manager responsibilities for the AMER Marketing Coordinator and will be responsible for supporting them through campaign execution, relaying marketing, and strategic priority information gathered from key stakeholders. Key to this role will also be supporting the Marketing Coordinator through their career progression journey, helping them develop the skills and confidence needed to succeed, and identifying opportunities to help elevate them amongst their peers and raise their profile with the senior leadership team.
Working in collaboration with the EMEA Senior Marketing Manager, Global Demand Generation segment marketers, and S&P Global division-wide teammates, this role will support multi-channel marketing efforts including email, digital, social, print and events. Day-to-day tasks include writing marketing copy and executing global initiatives that build brand awareness and generate demand for our data and solutions.
Responsibilities:
Marketing Strategy:
Be a strategic partner to Commercial and Product team members to develop annual marketing plans and write/produce marketing content and campaign assets aligned to the business' growth strategy.
Maintain a consistent understanding of our solutions and the competitive landscape to draft persona-based copy.
Team Leadership:
Line manager responsibilities for Marketing Coordinator AMER, including supporting them as they manage their projects, supporting initiatives led by you, also helping to develop their marketing and interpersonal skills.
Metrics & Lead Progression
Seek ways to improve key marketing metrics such as campaign response rates, event attendance rates, feedback scores, quality of leads, thought leadership awareness, new content/product/service introduction and adoption, and brand awareness building.
Maintain regular engagement with Commercial teammates to ensure they are fully enabled to follow-up marketing leads in a timely fashion.
Content Marketing
Collaboration with thought leaders across the Credit & Risk Solutions business to produce timely and topic content that showcases the breadth and applicability of our solutions. Partner with the Content Marketing team to look for opportunities to create innovative content styles and ways to extend the shelf-life of content.
Digital & SEO
Optimize our digital footprint across all channels to ensure our content is discoverable and relevant to our customers' needs. Refresh digital campaigns to include remarketing, prospecting, and display advertising.
Utilize Marketo to build email campaigns that target segments and nurture leads towards conversion.
Leverage global content from internal leaders with vision and recommend new topics to enhance client and prospect engagement for our solutions.
Cross-team collaboration
Collaborate with teammates from the segment marketing Demand Generation teams to create and deliver segment-specific Credit & Risk Solutions campaigns.
Partner within our divisions; identify alliances and opportunities to collaborate.
What we're looking for:
Your Skills:
You will possess B2B marketing experience and demonstrate a keen interest in financial services. Strong written and presentation interpersonal skills are critical, as is the ability to be a solid individual contributor. Strong leadership skills with the desire to help elevate your team and support their career progression. You have demonstrated the ability to craft compelling messaging and leverage the full complement of marketing channels. Familiarity with Credit & Risk Solutions products and Marketing Intelligence platforms is an advantage. Familiarity with Marketo and Salesforce is a plus.
Qualifications:
Bachelor's degree (Marketing, Communications, Business or related field preferred)
Minimum 5 years in a B2B marketing or communications role, or similar experience; financial services experience a plus
Foundational understanding of the industries and markets covered by S&P Global Market Intelligence
Strong ability to write persona-driven messaging that communicates solutions' benefits
Experience demonstrating digital, social, and event channels to drive B2B marketing campaigns
Strong presentation skills, as well as written and verbal communication skills
Excellent organizational and time management skills
What's in it for you:
In this role, you will: Have the opportunity to work as part of a high-profile team on many high-visibility projects
Be part of a team responsible for creating stand-out, innovative strategic marketing initiatives
Cultivate messaging and copywriting skills, plus gain familiarity with the concept of brand voice
Discover the value of building a comprehensive marketing plan, including a multi-channel approach to achieving results
Help drive the creation of thought leadership in line with the customer journey
Contribute to the success and reputation of marketing within the larger commercial team
Develop skills in leading industry tools such as Salesforce and Marketo
Work as part of a creative, motivated and innovative global marketing team within a Fortune 500 company that is over 150 years old
Excellent oral and written communication skills
Passionate and focused
Committed and hardworking
Fun! Energetic! Obsessed with Winning!
Compensation/Benefits Information (US Applicants Only):
S&P Global states that the anticipated base salary range for this position is $67,600 to $190,100. Base salary ranges may vary by geographic location.
In addition to base compensation, this role is eligible for an annual incentive bonus.
This role is eligible to receive additional S&P Global benefits. For more information on the benefits, we provide to our team members, visit ****.
S&P Global Market Intelligence
At S&P Global Market Intelligence, we know that not all information is important-some of it is vital. Accurate, deep and insightful. We integrate financial and industry data, research and news into tools that help track performance, generate alpha, identify investment ideas, understand competitive and industry dynamics, perform valuation and assess credit risk. Investment professionals, government agencies, corporations and universities globally can gain the intelligence essential to making business and financial decisions with conviction.
S&P Global Market Intelligence is a division of S&P Global (NYSE: SPGI), which provides essential intelligence for individuals, companies and governments to make decisions with confidence. For more information, visit ****EOE Statement:
S&P Global is an equal opportunity employer committed to making all employment decisions without regard to race/ethnicity, sex, pregnancy, gender identity or expression, color, creed, religion, national origin, age, disability, marital status (including domestic partnerships and civil unions), sexual orientation, military veteran status, unemployment status, or any other basis prohibited by federal, state or local law. Only electronic job submissions will be considered for employment.
If you need an accommodation during the application process due to a disability, please send an email to: ****
and your request will be forwarded to the appropriate person.
The EEO is the Law Poster ****describes discrimination protections under federal law.
Equal Opportunity Employer
S&P Global is an equal opportunity employer and all qualified candidates will receive consideration for employment without regard to race/ethnicity, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, marital status, military veteran status, unemployment status, or any other status protected by law. Only electronic job submissions will be considered for employment.
If you need an accommodation during the application process due to a disability, please send an email to: **** and your request will be forwarded to the appropriate person.
US Candidates Only:
The EEO is the Law Poster ****describes discrimination protections under federal law.
20 - Professional (EEO-2 Job Categories-United States of America), MRKTNG202.2 - Middle Professional Tier II (EEO Job Group), SWP Priority - Ratings - (Strategic Workforce Planning)
Job ID:
270555
Posted On:
2022-02-23
Location:
New York, New York, United States

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