Senior Product Marketing Manager

Profile

About the Position
We are looking for a Senior Product Marketing Manager for two exciting products, Predata and FiscalNote AI. This role is a huge opportunity for someone with the experience and passion to create and execute on strong marketing plans and strategies to grow innovative new products in the machine learning, data analytics, and unstructured data space.
The role is best suited to someone with a strong product marketing north star to lead our go-to-market initiatives, but who also has experience and the ability to roll up their sleeves and get involved in social, digital, demand gen and content marketing as the product grows and the role evolves.
The Senior Product Marketer will work to establish the positioning, key messaging and value propositions and make sure they resonate strongly with prospects, customers, and partners. This individual will work closely with Business Development, Product, Customer Service, and the rest of the Marketing team to create and ensure consistency and strength of execution on all marketing initiatives. They will develop and manage all external positioning and messaging including materials for use in sales enablement, in demand generation funnels, and on the corporate website. Quickly becoming an expert in our products, personas, market, customers' needs, and competition, the Senior Product Marketing Manager must rapidly synthesize disparate and evolving data into a position and craft messaging that connects with both internal stakeholders, customers, and prospects.
About You
Creative. Strategic. Collaborative. Astute. Channel focused. Passionate about making your product the first place prospects think of when they have a need. And convincing them they have a need when they may not be aware of it. A great copywriter and editor who is insanely detail-oriented and has a talent for distilling complicated data and processes into easy-to-read, understandable content that resonates with the reader. You have a proven track record of hands-on meticulous product launch planning and execution and subsequent development of sales tools and communication, competitive analysis, packaging, market research, and relevant product content and demand gen campaigns that drive buzz, awareness and MQLs. You understand your products and personas inside and out, and can tactfully craft messaging to entice both prospective and current customers to leverage your products in their day-to-day work. You are skilled and experienced at crafting a vision and then driving alignment to get it across the finish line. You derive immense joy in not only positioning products ahead of any other solution, but also continuously pushing your product's innovations and demonstrating every value proposition.
What to Expect in this Position:
Owning, creating and executing on the full marketing strategy and execution of two innovative products in the AI and unstructured data space from start to finish.
A passion and skill for writing and developing product positioning and messaging that clearly articulates the benefits and differentiation of your products in the market
Strategically planning and driving go-to-market activities and an ability to gain buy-in from senior executives for your GTM plans
Creating and managing events, demand generation campaigns, product and content marketing collateral, digital ads, sales tools including sales presentations, ROI analysis, market analysis tools, competitive intelligence, and datasheets, eBooks, whitepapers, presentations, etc.
Managing freelancers as necessary.
Collaborating with the entire Marketing team to create and execute integrated marketing plans across channels and grow the business from awareness to adoption through engagement.
Owning product and competitive positioning, market & competitive analysis, sales enablement, and product launches
Distilling key functionality and benefits into core product marketing messages; identifying, prioritizing, and launching product modifications and additions to improve customer satisfaction, revenue, and retention
Planning and coordinating the go-to-market launches of new products, including cross-functional plan implementation, promotion and release management
Partnering with Business Development management to communicate the value proposition of the products to the Business Development team and develop product collateral for all audiences including, toolkits, FAQs, case studies, one-sheets, and other product collateral as needed
Understanding how your products fit into the differentiation of FiscalNote the company, and how its suite of products complements and elevates both in the marketplace.
Leveraging your market and competitive intelligence to become an expert on several products and the buying criteria by both differentiating FiscalNote products from competitors and positioning such products against other offerings in meaningful ways
Collecting, analyzing, and distributing customer and competitive intelligence
Establishing and maintaining a marketing relationship with key customers who are willing to act as references for case studies, speaking events, and video testimonials
Conducting win/loss interviews and report findings to relevant stakeholders
Understanding customer needs, product roadmap, market trends, and competitive forces in order to inform product messaging that differentiates the products across segments
Develop vertical-specific content to better reach target industries and audiences globally and partner-specific content to support our key channel partners.
What Sets You Apart:
5 years experience showing progression in a product marketing role preferably at a B2B SaaS organization
Strategic planning that shows how you've successfully positioned a new product in a new market
Exceptional copywriting and editing skills and creative abilities
Undergraduate degree in marketing, business, or another related field
Experience successfully executing at least one product launch from ideation to revenue generation
Past experience creating product marketing tools that have accelerated the sales cycle or improved conversion rates
General marketing, specifically in demand generation, content marketing, digital marketing and/or product management experience is a big plus
Reference ID: #LI-AL1 #LI-remote
About FiscalNote
FiscalNote is the premier information services company focused on global policy and market intelligence. By combining AI technology, expert analysis, and legislative, regulatory, and geopolitical data, FiscalNote is reinventing the way that organizations minimize risk and capitalize on opportunity.
Home to CQ, Roll Call, Oxford Analytica, and VoterVoice, FiscalNote empowers more than 5,000 clients worldwide to monitor, manage, and act on the issues that matter most to them. To learn more about FiscalNote and its family of brands, visit and follow @FiscalNote.
At FiscalNote, we Lead with Values
Know your Audience Find the Truth Drive Alignment Level Up Own the Job Bias for Action Support the Family
FiscalNote is continuing to hire new talent, with all interviewing and on-boarding done virtually due to COVID-19. New team members, along with our current staff, will temporarily work remotely (unless communicated otherwise).
If your background and experience align with the competencies above, we encourage you to apply so that we can review your experience and learn more about how you can add to FiscalNote's growth and success.
Company Benefits
FiscalNote offers competitive salaries, equity packages, and retirement accounts to ensure we're all FN owners. We work hard, so our open vacation policy helps us ensure you're getting the R&R you need. We offer comprehensive health, vision, and dental insurance options supplemented by a flexible spending account (FSA). We have a slew of other benefits which you can check out at .
FiscalNote values diversity. We are committed to equal opportunities and creating an inclusive environment for all our employees. We welcome applicants regardless of ethnic origin, national origin, gender, race, religious beliefs, disability, sexual orientation or age. FiscalNote is an EEOC employer.
FiscalNote uses E-Verify to confirm the employment eligibility of all new employees. To learn more about E-Verify, including your rights and responsibilities, please visit
****FiscalNote is committed to creating and maintaining a workplace in which all employees havean opportunity to participate and contribute to the success of the business and are valued fortheir skills, experience, and unique perspectives. This commitment is embodied in companypolicy, the way we do business at FiscalNote and is an important cornerstone of our Values. FiscalNote provides equal employment opportunities to all employees and applicants foremployment without regard to race, color, ancestry, national origin, gender, sexualorientation, marital status, religion, age, disability, gender identity, results of genetic testing,service in the military, or any other characteristic protected by federal, state and local law.Equal employment opportunity applies to all terms and conditions of employment, includinghiring, placement, promotion, termination, layoff, recall, transfer, leave of absence,compensation, and training.

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