Marketing Operations Technology Specialist Contract

Profile

Marketing Operations Technology Specialist (Contract)
at **MEMBERS ONLY**SIGN UP NOW***.
Boston, MA
As **MEMBERS ONLY**SIGN UP NOW***.’s
Marketing Operations Technology Specialist
you are responsible for enabling our global marketing programs through a fully optimized technology and database infrastructure. You will take the lead on managing scalable processes and cross-functional initiatives to ensure we integrate and implement innovative marketing technology to maximize our revenue pipeline. Working closely with Sales operations counterparts, you’ll also take the lead to ensure we grow and maintain a clean, marketable database of prospect, customer and partner leads, contacts and accounts.
Responsibilities
Manage technology evaluation and selection process; integration to the full stack, and Optimization
Document and manage clearly defined criteria for success and ROI for each technology we use
Audit utilization and performance of all tech stack components
Troubleshoot issues, work closely with Sales Ops to identify and correct points of failure
Manage vendor contracts, billing and PS utilization
Ongoing maintenance of contact and lead DB across the martech landscape
Provide governance / compliance recommendations and support
Audit for quality standards
Implement projects to augment data as necessary
Provide insights from predictive scoring, contact engagement and lead status to sales and marketing teams for program enhancement
Skills and Attributes:
Bachelors’ Degree required or equivalent work experience in a related field
3 years of project management experience and Marketing experience
Proven track record in delivering projects from the internal kickoff through launch
Experience and a proven track record of success creating change within teams to increase efficiency and project quality
Demonstrated ability to set expectations and enforce adherence to process
Strong communication skills with various personality types
Strong attention to detail and ability to multi-task
Experience with project management software, preferably JIRA
Experience with Salesforce and enterprise martech technologies
Familiarity and experience with additional marketing technologies such as Lingotek, Zoom webinars, Drift, 6Sence, and DOMO.
Familiarity with system integration principles and experience troubleshooting points of failure between various marketing technologies
Familiarity with full funnel methodology, metrics, and processes
Requirements:
3 years experience using enterprise level MAPs. Experience using **MEMBERS ONLY**SIGN UP NOW***. Campaign Studio (Mautic) is a plus.
If not marketo, experience using another marketing automation platform such as Hubspot, Pardot, or Eloqua.
Experience using basic HTML and CSS for email creation and editing in Mautic’s WYSIWYG.
Experience creating landing pages in Campaign Studio (mautic), hubspot, marketo, or other CMS.
Very strong attention to detail as the list segments and marketing campaigns need to comply with GDPR regulation.
This role is a temporary role that will focus on transitioning and building out **MEMBERS ONLY**SIGN UP NOW***. marketing cloud products for our internal use. This Marketing Automation Specialist needs to be operationally-minded. They need to have great organization skills and needs to be able to think logically when creating rules and filters for segmentations (smart lists) and multi-branched campaigns. While also being able to understand the data flows and impacts per tool across the martech stack.
Must have strong knowledge of:
REST APIs
Knowledge of Webooks
Php - For building custom plugins in **MEMBERS ONLY**SIGN UP NOW***. Campaign Studio (Mautic)
The primary responsibility function for this person would include:
Work with internal and external vendors to create custom plugins or integrations
Build and follow documentation online
Build data flow diagrams
Build SAL documentation

Company info

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