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Senior Manager Content amp Merchandising - Calvin Klein
Location
New York City, NY, United States
Posted on
Aug 25, 2021
Profile
POSITION SUMMARY:
The Senior Manager, Content & Merchandising is responsible for developing, executing and analyzing site content and merchandising strategies to improve site experience. The person in this role will be responsible for improving the full site experience, from the homepage through checkout. A successful candidate will have a passion for improving online experiences and understand the consumer mindset in order to increase discoverability and drive customer consideration. They will need to create business solutions in a fast paced, multi-dimensional environment, collaborating with cross-functional business leaders to drive business objectives and influence strategies.
PRIMARY RESPONSIBILITIES/ACCOUNTABILITIES OF THE JOB:
Advocates for a ‘continuous improvement’ mindset: always looking for opportunities to improve the experience and performance of all online user journeys
· Partner with buying team and other cross-functional partners (growth marketing, email marketing, retention, etc) in owning the development of a cohesive storytelling strategy that drives repeat visits and increased engagement
· Build the strategy and roll out of digital roadmaps and campaigns (key launches/experiences, etc.)
· Act as liaison between creative organization & e-commerce teams
· Maintain deep knowledge of the competitive landscape and regularly communicate trends and emerging innovations
Leverage quantitative and qualitative data to measure performance of online campaigns and to help inform future initiatives:
·Partner with analytics team to actively review and analyze metrics related to conversion, AOV and engagement. Integrate learnings into future site content and merchandising strategies to improve customer experience online.
- Collects and leverages qualitative and quantitative customer insights via third party tools to inform and defend site strategies and decisions.
·Test and evaluate the effectiveness of content and merchandising strategies as part of a continuous improvement process.
Experience:
7+ years of direct experience in an e-commerce apparel or consumer facing environment
Education:
·Bachelor's degree in business or related field
Skills:
·Experience thinking strategically, conceptually and creatively.
·Experience with Salesforce Commerce Cloud and Adobe Analytics is a plus
- Must be able to multi-task in a fast-paced environment and have strong communication, analytical and organizational skills.
·Must have a creative eye for trends and flair for upcoming trends
·Background in fashion a plus
·Collaborative and friendly team-player who is also working independently
·Can multi-task, prioritize, and balance time across projects, multiple partner relationships and other internal initiatives on a daily basis while maintaining a profound attention to detail
·Relentless commitment to quality and efficiency
**MEMBERS ONLY**SIGN UP NOW***.. or its subsidiary (PVH) is an equal opportunity employer and considers all applicants for employment on the basis of their individual capabilities and qualifications, consistent with applicable law and without regard to race, color, sex, gender identity or expression, age, religion, creed, national origin, citizenship status, sexual orientation, genetic information, physical or mental disability, military status or any other characteristic protected under federal, state or local law. In addition to complying with all applicable laws, PVH also has a strong corporate commitment to inclusion, diversity and to ensuring that all current and future PVH associates are compensated solely on job-related factors such as skill, ability, educational background, work quality, experience and potential. To achieve these goals, across the United States and its territories, PVH prohibits any PVH employee, agent or representative from requesting or otherwise considering any job applicant’s current or prior wages, salary or other compensation information in connection with the hiring process. Accordingly, applicants are asked not to disclose this salary history information to PVH
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