Specialist Storyteller Global Communications

Profile

Specialist Storyteller, Global Communications

Date: Apr 1, 2022

Location: Baltimore, MD, US, 21230

Company: Under Armour

Under Armour has one mission: to make you better. We have a commitment to innovation that lies at the heart of everything we do, not just for our athletes but also for our teammates. As a global organization, our teams around the world push boundaries and think beyond what is expected. Together our teammates are unified by our values and are grounded in our vision to inspire you with performance solutions you never knew you needed but can’t imagine living without.

Position Summary

The Specialist Storyteller, Global Communications will bring an editorial mindset, passion and creativity, to support the brand’s storytelling efforts through media-centric content creation. Working in partnership Lead Storyteller and Director, Global Brand Communications, this role will support the extension of the brand’s purpose-led narrative through compelling storytelling both internally and externally. This role will primarily bring stories to life on the UA Newsroom and other brand-owned channels.

A successful candidate must be curious and creative, able to consistently discover and tell stories across Under Armour. New ideas, fresh thinking and a knack for storytelling are must-haves.

Essential Duties & Responsibilities

Newsroom


Support the build out and maintenance of the Global Brand Comms editorial calendar across key story priorities (i.e., athletes, new products, innovation, design, sustainability, and global community impact)
Write, develop and edit brand stories to help increase brand awareness and sentiment among key stakeholders
Coordinate and recommend assets (i.e., photos, video) for each story; oversee ideation and production as needed
Partner with cross-functional teams – inside and out of comms – to create content that resonates with key audiences and media and can be amplified via social
Oversee measurement and analysis to assess impact of stories
Monitor competitor newsrooms
Keep a pulse on industry news and be always-on for storytelling inspiration
Set workback schedules, own timelines and approvals, and coordinate publishing


Operations


Participate in weekly Brand Comms team meetings, providing insight into stories in progress, what’s on the horizon and brainstorming additional potential angles
Provide real-time updates to all Brand Comms trackers and actively participate in group discussions around storylines, timing recommendations and execution


Qualifications (Knowledge, Skills & Abilities)


Excellent writing skills and editorial planning combined with speed, flexibility and attention to detail
Message development that leverages multiple platforms including digital, video, mobile and social media
Creativity
Passion for sports, brands, culture and people
Ability to think outside of the box
Excels at creating operational guidelines and owning processes for teams to follow


Education And / Or Experience


Bachelor’s degree
2 years of experience


Other Requirements


Location: This individual must reside within commuting distance from our global headquarters in Baltimore, MD.
Return To Work Designation: 2 days a week in-office, the remainder of work week remote.


Relocation


Relocation may be provided up to a specified amount


At Under Armour, we are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates without regard to race, color, religion, sex, pregnancy (including childbirth, lactation and related medical conditions), national origin, age, physical and mental disability, marital status, sexual orientation, gender identity, gender expression, genetic information (including characteristics and testing), military and veteran status, and any other characteristic protected by applicable law. Under Armour believes that diversity and inclusion among our teammates is critical to our success as a global company, and we seek to recruit, develop and retain the most talented people from a diverse candidate pool.

Learn more about Under Armour’s COVID-19 response and Teammate vaccination policies here .

Company info

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