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Siemens Healthineers Senior Product Marketing Manager-Critical Care Multiple Locations

Location
Norwood, MA, United States

Posted on
May 03, 2020

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The Sr. Product Marketing Manager leads all product marketingnactivities for the Point of Care (POC) Critical Care Portfolio in NorthnAmerica. The portfolio consists of Blood Gas and Cardiac analyzers that allowncaregivers to make timely decisions in critical care settings. The candidatenwill have responsibilities to develop and execute the market strategy for thisnportfolio. This is an opportunity to a play a leading marketing role in one ofnthe fastest growing markets in the healthcare diagnostics industry.JobnResponsibilities:Analyzentrends and develop short and long-range strategic marketing plans for CriticalnCare PortfolioDevelopnvalue analysis tools such as calculators, guides and presentations to showcasenthe clinical and economic benefits of the portfolio to different stakeholdersnwithin health systems.  Designncompelling positioning & messaging for marketing materials thatndifferentiates portfolio in the market and resonates with customersLeadnall voice of the customer activities by engaging with key opinion leaders andncustomers to uncover insights that lead to breakthrough messaging, accelerated productnadoption & differentiated go-to-market (GTM) tacticsDrive productnGTM strategy, including planning the launch of new products, services,nreleases, market research, and managing the cross-functional implementation ofnthe planIdentifyncompetitive trends and develop competitive battlecards, presentations and othernassets for the sales teamAssistnand train sales team on product positioning and competitive differentiation.Interfacenregularly with field sales, technical field teams and business partnersRepresentnportfolio at major tradeshows and customer eventsKnowledge/Skills, Education, and Experience:Bachelor’sndegree and minimum 5 years of relevant experience in sales, marketing or businessndevelopment of clinical diagnostic products. MBA strongly preferred.Demonstratednexperience in creating product training and value analysis tools for salesnteamsAbilitynto derive key insights from data sources and convert them into concrete actionnplans.Abilitynto prepare and deliver high quality product presentations to all levels of thenorganization; Advanced MSPowerpoint SkillsStrongnobjection handling and conflict resolution skillsAbilitynto influence the actions and decision making of others in a matrix organizationAdvancednknowledge of MSExcelMustnbe able to travel 25% or more as required#LI-MM1Organization: Siemens HealthineersCompany: **MEMBERS ONLY**SIGN UP NOW***..Experience Level: Experienced ProfessionalJob Type: Full-timeEqual Employment Opportunity StatementSiemens is an Equal Opportunity and Affirmative Action Employer encouraging diversity in the workplace. All qualified applicants will receive consideration for employment without regard to their race, color, creed, religion, national origin, citizenship status, ancestry, sex, age, physical or mental disability unrelated to ability, marital status, family responsibilities, pregnancy, genetic information, sexual orientation, gender expression, gender identity, transgender, sex stereotyping, order of protection status, protected veteran or military status, or an unfavorable discharge from military service, and other categories protected by federal, state or local law.EEO is the LawApplicants and employees are protected under Federal law from discrimination. To learn more, Click here.Pay Transparency Non-Discrimination ProvisionSiemens follows Executive Order 11246, including the Pay Transparency Nondiscrimination Provision. To learn more, Click here.California Privacy NoticeCalifornia residents have the right to receive additional notices about their personal information. To learn more, click here.,qualifications:UNAVAILABLE,responsibilities:UNAVAILABLE,skills:UNAVAILABLE,workHours:UNAVAILABLE,jobBenefits:UNAVAILABLE,datePosted:2020-05-04T00:00:00 0000,employmentType:UNAVAILABLE,educationRequirements:UNAVAILABLE,salaryCurrency:USD,baseSalary:{@type:MonetaryAmount,currency:USD,value:{@type:QuantitativeValue,value:0,minValue:0,maxValue:0,unitText:YEAR}},validThrough:2021-05-04T12:40:23.000Z,industry:UNAVAILABLE,hiringOrganization:{@type:Organization,name:Siemens,sameAs:****States of America}},{@type:Place,address:{@type:PostalAddress,addressLocality:Norwood,addressRegion:Massachusetts,streetAddress:UNAVAILABLE,postalCode:UNAVAILABLE,addressCountry:United States of America}}]}

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