Associate Director Patient Services Omnichannel Marketing

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Job Description
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We're different. We are a Biopharma that keeps it personal.
At Takeda, it's our people, our values and our culture that make us special. We share a sense of vocation and a desire to serve others that pulses through our entire organization. We're fortunate to be grounded in a history that gives us a long term perspective, the confidence to stick to what we believe in, and the humility to know we don't have all the answers.
We combine this outlook with an agility and tenacity to deliver for our patients that has fueled the growth of our business. But what really sets our company apart is something we call Patient Trust Reputation Business. It's the framework that enables us to translate our purpose and values into action. It's how we synchronize the diversity of our perspectives, strengths and expertise. And it’s what keeps our decision making tethered to what really matters.
There are endless opportunities for people in science-related fields at Takeda. This is a company that focuses on the patients and their
employees.
Tamara D.
Director, US Field Medical, GI
Patient Centricity and Patient, Trust, Reputation and Business is what keeps me here. That is always
steady.
Jill E.
Medical Affairs
It’s very comforting to know Takeda has given us much flexibility around your family schedule, especially during COVID. Takeda wants to make sure your team has time and the capacity to take care of all the
responsibilities.
Tony P.
Managed Markets
I am overwhelmingly thrilled with Takeda leadership, the leadership with COVID, and the Patient, Trust, Reputation and Business decision-making framework. It is all about building the trust, we are committed to
everyone.
Dayna F.
Director, IG Community Support
The people here are fantastic. Everyone has been wonderful. The opportunities at Takeda are enormous. I don’t know why you would go anywhere else, incredible support system, everything a professional could ask
for.
David M.
Sales
I love the fact that I am empowered to do what is right and what I need to do. If you are a person who likes to make decisions and be accountable and responsible for your actions, this is the right company for you. If you want a company that cares for its employees, Takeda is a great fit for
you!
Kristen H.
US Medical
Takeda Walks the Talk. We say Patient, Trust, Reputation and Business, other companies say they put patient first, but when push comes to shove, doesn’t always happen. The openness of leadership — Christophe, Ramona, the questions they take, they’re open and this has trickled
down.
Barbara O.
Finance
Working at Takeda
Inclusion
Here, you will feel welcomed, respected, and valued as a vital contributor to our global team.
Collaboration
A strong, borderless team, we strive together towards our priorities and inspiring mission.
Innovation
Bold initiatives, continuous improvement, and creativity are at the heart of how we bring scientific breakthroughs from the lab to patients.
Top Workplace
Recognized for our culture and way of working, we’re one of only 11 companies to receive Top Global Employer® status for 2022.
Work-Life
Our people-first mission extends beyond patients to include their families, communities, and our own Takeda family.
Empowerment
Through trust and respect, you will have genuine support from leaders, managers, and colleagues to do your best work.
Associate Director, Patient Services Omnichannel Marketing
Job ID
R0077155
Date posted
Dec. 13, 2022
Location
Lexington, Massachusetts
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Job Description
Join Takeda as an Associate Director, Patient Services Omnichannel Marketing out of our Lexington, MA office. You will have a critical role within the Patient Services team and you will own and lead the strategic evolution of our customer-facing digital presence to address unmet patient needs, elevating the quality of education and support provided.
How you will contribute:
You will create and evolve the digital roadmap across Patient Support Programs (Takeda Patient Support, OnePath and Hematology Support Center)
You will lead the strategy for engagement efforts focused on email, website, apps, and text channels.
You will leverage Omnichannel strategies to create engagements that deliver personalization at scale
You will
lead strategy for engagement efforts focused primarily on email, website, apps, and text channels.
You will drive innovative ideas and lead the creation of tactics and platforms to support said initiative
You will leverage
and/or direct user (patient/caregiver) research to improve the UI/UX experience for
********, and
****You will c
reate and execute email and text programs including establishing and measuring KPIs
You will own the strategy and development of authenticated experiences (portals, Apps) across our programs
You will create (or co-create) digital requirements for large or marquis programs
You will communicate up, down and at level to share relevant initiatives and updates with internal Patient Services stakeholders
You will collaborate and communicate with Patient Services Marketing Teams to understand unique therapeutic area needs which may inform digital strategies and identify and leverage synergies across therapeutic areas.
You will partner with Insights & Analytics, Takeda IT and our agency of record to distill insights, develop patient journeys, and design programs to ensure best patient experience.
You will partner with Takeda teams including Digital Strategy and Omnichannel Communications (DSOC) to implement solutions to improve the patient experience.
You will act as Patient Services Marketing Liaison to Patient Services Insights & Analytics team
You will manage outside agencies and consultants to meet expected project objectives and hold them accountable to agreed upon standards
You will represent Patient Services in the review and approval process of promotional initiatives – including the ability to support Patient Services on areas of differing opinions – communicating objectives and purpose to assist in the process
You will plan, identify, develop, and produce tactics, materials, and program offerings that enhance the patient experience within the programs we support.
This role currently supports:
OnePath Patient Services (14 products across 7 different disease states)
Hematology Support Center (Supporting 8 products across several indications)
Takeda Patient Support (1 product with 1 indication)
Minimum Requirements/Qualifications:
Bachelor’s Degree required.
MBA or advanced study in relevant field a plus.
Minimum of 8 -10 years required, in pharmaceutical marketing, digital/omnichannel marketing, or related commercial function within the
pharmaceutical/biotech
industry preferred.
Experience working in Patient Services or rare disease marketing helpful
Up to 10% travel to support business needs
Embody patient-centricity with a compassionate and service-oriented mindset
Model a collaborative culture to foster openness and candid dialogue
Demonstrate flexibility and resiliency in an environment with change
Translate Patient Services Marketing strategy into a multi-channel patient experience
Develop bold plans and crafts pragmatic solutions to implement them
Consider marketplace and economic forces and trends in making sound business decisions
Demonstrate strong oral and written presentation skills
Meet deadlines and have a strong attention to detail
Appreciate the importance of developing compliant marketing
approaches/platforms/business
processes in the pharma space
What Takeda can offer you:
Comprehensive Healthcare: Medical, Dental, and Vision
Financial Planning & Stability: 401(k) with company match and Annual Retirement Contribution Plan
Health & Wellness programs including onsite flu shots and health screenings
Generous time off for vacation and the option to purchase additional vacation days
Community Outreach Programs and company match of charitable contributions
Family Planning Support
Flexible Work Paths
Tuition reimbursement
More about us:
At Takeda, we are transforming patient care through the development of novel specialty pharmaceuticals and best in class patient support programs. Takeda is a patient-focused company that will inspire and empower you to grow through life-changing work.
Certified as a Global Top Employer, Takeda offers stimulating careers, encourages innovation, and strives for excellence in everything we do. We foster an inclusive, collaborative workplace, in which our teams are united by an unwavering commitment to deliver Better Health and a Brighter Future to people around the world.
This position is currently classified as hybrid in accordance with Takeda's Hybrid and Remote Work policy.
In accordance with the CO Equal Pay Act, Colorado Applicants Are Not Permitted to Apply.
EEO Statement
Takeda is proud in its commitment to creating a diverse workforce and providing equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, parental status, national origin, age, disability, citizenship status, genetic information or characteristics, marital status, status as a Vietnam era veteran, special disabled veteran, or other protected veteran in accordance with applicable federal, state and local laws, and any other characteristic protected by law.
Locations
Lexington, MA
Worker Type
Employee
Worker Sub-Type
Regular
Time Type
Full time
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