Campaign Distribution amp Data Specialist

Profile

Campaign Distribution & Data Specialist
at Healthgrades
Atlanta, Georgia
Healthgrades is focused on providing trusted information that helps consumers and providers make meaningful connections.
The Campaign Distribution & Data Specialist
is essential to the day-to-day management of campaign promotions and yield management on HG Owned & Operated and Partner sites; monitoring and analyzing key metrics, providing data driven direction on the daily promotional mix. The ideal candidate will possess a complementary blend of Ad Serving, DSP, data-analyses, and technical expertise; possessing a strong attention to detail with excellent quantitative and analytical skills, with specific experience and interest in the digital environment. We are seeking an individual that is team-oriented, open to change -- thriving in a fast-paced environment, has a positive attitude and is excited rolling up their sleeves and problem solving.
What you will bring:
Manage all aspects of the Distribution trafficking workflow via GAM, Programmatic DSPs, and RSS feed updates using an in-house Content Management System
Own day-to-day execution of tasks and ad hoc requests from the Sales and Revenue Operations teams to optimize ad campaign delivery and improve promotional yield
Work with internal teams to achieve optimal campaign delivery thru QA & performance troubleshooting, and the testing & incorporation of new/improved products, platforms or vendors into the promotional distribution workflow
Preparing and producing weekly, bi-weekly and monthly KPI-driven analytics reports for internal teams and external partners
Monitor performance of audience data strategies and report on key findings
Troubleshooting, identifying patterns, and generating new approaches to reporting
Create & maintain promotional calendars, documents and workflow documentation for purpose of sharing across internal and external teams
What you will bring:
In addition to being organized, self-motivated, proactive, flexible, deadline-oriented, and able to manage multiple tasks concurrently, candidates should meet the following qualifications:
1-2 years’ experience working with web analytics reporting
2-3 years digital trafficking experience preferred
Experience with digital ad technologies (HTML, Flash, ad servers, content management systems, etc.), Supply/Demand Side Platforms and Data Management Platforms
Existing knowledge of Adobe or other Web Analytics is a plus
Analytical mindset with attention to detail, accuracy and accountability
Ability to work independently or as part of a team
Excellent communicator, comfortable on email, phone and IM, with the ability to effectively manage communication style up, across and down
Proficiency in Microsoft Office including MS Excel
Why Healthgrades?
At Healthgrades, we recognize that our people drive our greatest achievements. We are passionate about maintaining a fulfilling, rewarding and high-energy work environment while setting the stage for your continued success.
Purpose-Driven Business – we help people make more confident healthcare decisions
Changing the Game – dynamic, employee-focused culture with career advancement opportunities
Community Builders – partners of local charity organizations, matching gifts program, Go-Green efforts, and wellness initiatives

Company info

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