Director of Web amp Digital Marketing

Profile

About Brightcove
Brightcove is a team of smart, passionate people who are revolutionizing the way organizations deliver video. We’re hyped up about storytelling, and about helping people connect, share experiences, and view the world. Bottom line:
video is the world’s most compelling, exciting medium, and Brightcove exists to demonstrate that video means business.
As the industry leader in this space, we empower our customers to deliver top-notch video experiences to audiences on every screen in bold and innovative ways. When video is done right, it can have a powerful and lasting effect. Hearts open. Minds change. Creativity thrives. Since 2004, Brightcove has been supporting customers that are some of the largest media companies, enterprises, events, and non-profit organizations in the world. There are over 600 Brightcovers globally, each of us representing our unique talents and passions and we have built a culture that values individual empowerment, excellence and collaboration. This culture enables us to develop technologies once thought impossible, provide customer support without parallel or excuses, and leverage the expertise and resources of a global infrastructure. We take our video seriously, and we take great pride in doing it as one team.
Position Overview
Brightcove is looking for a Director of Web & Digital Marketing to translate our digital marketing efforts into a strong, cohesive web strategy that delivers results. You will be responsible for planning, developing, and implementing the Brightcove brand across all of our global web and digital marketing channels in alignment with our corporate brand strategy. You will ensure that every component of our digital properties is bold, innovative, drives measurable engagement, and is built from a user-centered perspective. You will develop digital and technology strategies that successfully support both the company’s brand and revenue-generating opportunities, while connecting to the best tools, content, and integration in the technology ecosystem. You are an experienced people manager who can inspire others (but still get his/her hands dirty), bring a mix of marketing expertise and business understanding to the position, and take our digital channels to new levels as we continue to grow. You have a strong background in global digital marketing, web design, a passion for creating great experiences that connect with all audiences, and love inspiring internal team members. If this sounds like you, read on.
Job Responsibilities
Oversee the ongoing global strategy development, maintenance and improvement of the design and functionality for all Brightcove digital tools and applications (e.g., web site, blogs and social media) leveraging deep knowledge of user experience design and best practices as well as emerging trends in web and digital design and functionality
Collaborate with stakeholders across the marketing department to shape content strategy, increase audience and drive user engagement of website content and multimedia.
Track competitive landscape to identify trends and opportunities.
Set strategies and priorities for Web projects and tasks, considering available resources, budgets and corporate goals.
Develop and manage project plans to ensure effective use of resources and timely, successful project completion.
Generate innovative ideas to increase web traffic
Work with demand generation team to analyze SEO, SEM and marketing metrics as well recommendations for implementation of effective digital advertising campaigns
Advise on the best web solutions to achieve strategic business goals and collaborate with cross-functional teams at all levels of the organization to effectively integrate digital into various initiatives.
Ensure the web platform meets the highest standards of branding, editorial and graphic quality, consistency and adheres to best practices involving site architecture, navigation, process flows, page-level interactions, functionalities, usability and accessibility.
Qualifications/Experience
Minimum of 10 years of experience in emerging digital platforms, interactive marketing or digital platform management and strategy, UX design, and/or technical web development in a global corporate or agency environment.
Success leading highly effective teams focused on delivering measurable results
Proven experience and success with project planning / project management.
Ability to manage many projects and re-prioritize tasks in response to a dynamic environment.
Strong written and oral communication skills; ability to explain complex concepts with all audience levels.
Extremely comfortable with digital technologies, including, but not limited to Eloqua, 6sense, Reactful, DRIFT, SalesForce, Google Analytics, and emerging social media platforms. Capable of learning new technologies quickly.
Ability to use web analytics and traffic measurement tools to drive website content decisions.
Familiarity with localization processes and implementation for digital properties.
Exceptional interpersonal skills to develop and maintain collaborative relationships
Strong organizational, problem-solving and team-building skills.
Bachelor’s degree in information technology, computer systems, marketing, business or closely related field.
Working at Brightcove
As the undisputed global leader in powering premium video for our customers, Brightcove recruits and retains highly qualified and motivated individuals, creating an environment where people can innovate and achieve their best, and we reward them for their performance by giving them the opportunity to share in the company’s success. We offer competitive compensation, stock options, 401k matching, and tuition reimbursement, as well as unlimited PTO - and we expect you to use it!
We are currently all working remotely due to Covid-19, but this role is located in our Boston office which is located downtown, in Fort Point harbor. The office has an open working space layout with beautiful water views. Employees enjoy access to fully-stocked kitchens and social activities including: happy hours, trivia and movie nights, ping pong tournaments, and philanthropy events. We celebrate a variety of personal interests with organized groups and clubs including an Employee Action Committee, Women of Brightcove, and many more!
If you've gotten all the way to the bottom of this description, thank you for your interest in Brightcove! If this role sounds like something that is exciting to you please don't hesitate to apply, even if you don't meet all of our qualifications. We recognize that no candidate is perfect and Brightcove would love to have the chance to get to know you.
We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender, gender identity or expression, or veteran status. We are proud to be an equal opportunity workplace.
Send us your resume if you are interested and want to learn more!

Company info

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