Coordinator Social Media Marketing amp Community - CALVIN KLEIN

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POSITION SUMMARY: 

The Coordinator, Social Media Marketing position within the Calvin Klein CMO Group will assist in the day to day execution of social media marketing initiatives for all branded platforms globally.

PRIMARY RESPONSIBILITIES/ACCOUNTABILITIES OF THE JOB: 

Channel Management:

• Assist Manager in the development of all global social marketing initiatives to support department objectives and strategies by business line and campaign.
• Own the official social media content calendar and channel execution. Publish and/or schedule all daily content across global owned social media channels.
• Partner cross functionally with the Integrated marketing, PR, e-comm, Fashion Office, Creative and Production teams to plan, communicate and adjust social marketing tactics.
• Brief and coordinate social media content and copy with respective internal departments.
• Fulfill various licensee requests.

Channel Strategy:

• Assist Manager in formulating social media strategies for all global channels, aligned with seasonal marketing campaigns and events.
• Collaborate on paid social initiatives in partnership with media team and agency.
• Review, edit and provide channel-specific recommendations for regional social content calendars.

Reporting:

• Keep the team abreast of the latest platform updates through weekly industry updates, providing recommendations on new best practices and innovative opportunities.

• Manage the review and distribution process for all reporting.

Budget:

• Lead invoice processing and assist Manager in managing budget for specific projects.
• Assist in keeping departmental budget details up-to-date.

QUALIFICATIONS & EXPERIENCE:

Experience:  

1-2 years of relevant social marketing/creative experience, in house or at an agency. Fashion, beauty and lifestyle experience preferred.                                             

Education:   Bachelor’s Degree Required

Skills: 

• Experience with web/social media platform management, with a deep understanding of popular and emerging social networks, both globally and regionally.
• Active participation in a wide variety of social media activities such as community development, management and content creation.
• Strong communications skills with the ability to work collaboratively in a fast-paced, creative environment with team members at all levels.
• Resourceful and proactive, with strong organizational/project management skills and a keen attention to detail.
• Strong writing and editing skills.
• Analytical, with the ability to provide strategic recommendations based on data.
• Passionate about fashion, art, pop culture and global events.
• Ability to quickly absorb the spirit of the CALVIN KLEIN aesthetic.
• High proficiency in Powerpoint, Word, Excel and Google Drive suite.
• Experience with social media publishing, analytic and listening tools. Experience with Sprinklr a plus.
• Experience with paid social a plus.

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